London-born Lorena Hydeman is an agency represented creative director and stylist with multidisciplinary experience across editorial, art, advertising, film, music and e-commerce.
Being of Serbian heritage and having grown up in the Middle East, her work draws upon a vast array of cultures. As a result, the work she produces is thoroughly informed and adaptable to contrasting markets.
Lorena revels in using fashion as a tool to relay strong, contemporary and inspiring narratives. Cornerstones of her work are humour, surrealism and innovation. Consistently featured in top publications, international exhibitions and speaking about her work at the Tate Modern, Apple, and Royal College of Art, Lorena is a trailblazing talent.
Selected Clients
Vogue Italia Vogue India L’Officiel Metal Burberry ASOS Selfridges Matches Fashion LN-CC Farfetch
Harvey Nichols Harrods New Balance King Kong Fucking Young! Warner Records Universal Music
